CHRISTIAN CARL, ECD
806 E. Willow Grove Ave.
Wyndmoor PA, 19038
thechristiancarl@gmail.com
610.453-5979
thechristiancarl.com
FREELANCE ECD/CW/CONSULTANT (2023-Present)
Created the WOW Campaign for New Jersey Tourism. Consulted on and created a new positioning and visual identity for the Indy Art Center. Helped the KID Museum in Bethesda rewrite their grants and funding story. Led pitches for GE Vernova and Busch Gardens. Wrote and produced the best Celebrity Super Bowl Ad of 2024 and a viral OOH campaign for Peta that took TikTok by storm.
GLOBAL ECD, 160/90, NYC, SM, ATL, STL, LDN, HK (2019-2023)
Led the creative teams across six offices in NY, LA, ATL, STL, LDN, and HK. Managed our 70 plus creatives and the creative development across the Design Group, PR Group, Experiential Group, Sponsorship Group, The Influencer Group, and the Advertising Group. Clients included Lightlife, Lowe's NFL Partnership, Rolex, Michelob Ultra, University of Arizona, Marriott (multiple brands), The Philadelphia Eagles, Audi, Amazon Prime, and Reebok among several others. Built a strong, disciplined, diverse team across offices and oceans, tripling the size of our department in four years.
GLOBAL ECD, Y&R, NY (2015-2018)
Launched the new Dell Technologies. Managed our global team of 50 plus creatives and the creation of all marketing communications for B2B and B2C in the U.S., China, India, and Latin America. Maintained brand consistency across all marketing partners for Dell.com, the Consumer Laptop Division, Dell Small Business, Medium to Large Businesses, as well as Dell Technologies digital transformation work.
ECD, Havas, NY (2012-2015)
Managed the Dos Equis "Most Interesting Man in the World" campaign aka Stay Thirsty. In addition to continuing our campaign's tradition of creative excellence and helping to win a lifetime Effie for that work, I also ran several new business pitches, and led Charles Schwab, New York Life, Keurig, Coppertone, and Jenny Craig.
ECD, mcgarrybowen, NY (2011-2012)
Pitched and won the United Airlines account and ran the Verizon business. Oh, and I also met my wife. We figured if we were going to live together, one of us should get a job somewhere else. Hence, the very short-lived but life changing stint.
CD, ARNOLD, BOSTON (2004-2011)
Oversaw the development and implementation of one of the most awarded websites in the industry for Volkswagen. Pitched and won Volvo, and ran the account for 4 years working closely with London, Sweden and the Amsterdam offices. Beyond automotive, I ran Timberland and contributed to the Ocean Spray, Progressive, and ESPN accounts.
AWARDS
Yellow Pencil, Cyber Lion, Bronze Lion, Reggie, Effie, Telly, and ADC.
PASSION PROJECTS
Created the Children’s book series, “Land of Lots”, a world built for kids and parents based on the values of patience, acceptance, unconditional love, and understanding. The books are currently part of the K-3 curriculum in seven schools on Long Island with plans for expansion.
Exhibiting my paintings at fine art galleries and licensing reproductions for wholesale to boutique hotels.
MISSION
Put people first and the work second, so both kick ass.