In the last 23 years, which is now how long I’ve been donating my time as their in-house CD, and head of campaign development, I’ve seen the fur industry die and Shamu shut down. I’ve seen animal testing decline and great apes rescued from research labs. In this case, the message is as much about exposing a world as it is creating one. The work reveals the harsh world of animal cruelty in imaginative ways that make a very real point while leveraging current culture.
Voted Best Celebrity Super Bowl Ad by Entertainment Weekly.
How do you show the horrors of animal experimentation in a way people will watch?
It’s a spoof, but it’s no joke.
This ad was endorsed by Colin Kaepernick and launched just before the Super Bowl. It trended on what was then Twitter and stole the conversation. Even the New York Times took note.
Cats face a lot of dangers when left outdoors, but the most surprising one could be your neighbor.
Saying "Cheese" will never feel the same way again.
It's not often static out of home goes viral and it's not easy to start a catch phrase, but this campaign did both.
Wondrous desert landscapes come to mind when you think about Arizona, but you don’t think about what all that wonder leads to. So we created a cinematic world (said AdWeek) with a simple idea—wonder makes us do, and all that doing makes us who we are. Self-discovery and world discovery. Isn’t that what higher education is all about?
JW MARRIOTT
A divided family comes together in the spaces of JW Marriott. Starring Korean actor Lee Minho, the film that would launch their new global platform in APAC showcases how family drama melts away with the backdrop of dramatic views and serene spaces. An ode to the K-drama, the film personifies that when we learn to stay present, and let the unexpected happen, we can truly find ourselves, and each other.
WESTIN
Westin is known for their "Heavenly Beds" but what does all that good rest lead to? A healthier, more productive lifestyle beyond the room.
The OG of plant-based foods and simple, fresh ingredients needed a simple, fresh new voice. And we helped them find it.
Kristen Bell and Dax Sheppard showcase the real-life ups and downs of honest parenting.
We launched a new platform, Simple Ingredients for a Full Life, with the plant-based superstar Awkwafina lending her voice.
We asked people on social media what they need a clean break from and Lilly responded like only Lilly can.
New Jersey is the 4th smallest state. Not to mention, it's sandwiched between two big states with far bigger budgets. They needed a new brand platform that could compete with New York and Pennyslvania and carve out a unique space of their own to compete with their two neighboring tourism giants. So we embraced our small stature with "Little State. Lotta Wow." The TV was supported by radio, social, experiential events, and AR, digital, and static OOH.
When you think of Dell you think PCs and monitors. But with the biggest merger in tech history, they became a serious player in the digital transformation space overnight. So we had to make sure they entered with a bang, or in this case, a poof.
When you think Eagles football, you think cheesesteak-stained jerseys, and man caves. It was our intention to expand that narrow view to a truer and more global one. So we created “Let’s Fly” and made Eagles fans’ hearts soar all over the world and one local newscaster cry on air.
We dropped some rhymes for the times in Brooklyn and some new merch, too. With the help of Black Thought of The Roots, we launched the “Human Rights Now!” collection from Reebok. A host of influencers took the mic to speak about the human behind the rights. Complex called it the most important sneaker drop of the of the year. And the experience lived up to the hype.
